NIKE POP UP – RETAIL

Nike’s temporary store on Regent Street created a bold and immersive retail presence in one of London’s most prominent shopping destinations. Designed as a flexible pop-up environment, the space showcased new product launches through dynamic branding, digital displays and adaptable merchandising areas.

EMT provided the performance criteria to support the temporary retail installation and worked closely with the contractor throughout the design and construction works. The engineering strategy focused on providing flexible building services capable of accommodating changing layouts, high lighting demands and digital installations, while integrating efficiently with the existing building systems.

Given the temporary nature of the project, services were designed for rapid installation and future removal, ensuring minimal impact on the building while supporting a high-performance retail environment.

LOCATION

Regent Street, London

ARCHITECT/DESIGNER

• Brinkworth